Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel
2020/02/18
Also Revel’s Facebook page bears their new slogan: Gamblers Wanted
It is the first good news since Atlantic City’s newest casino started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive right on the front regarding the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is out aided by the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ strategy is working for them.
Revel’s revenues for July had been $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from this past year.
‘we think the July outcomes clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos is wanting more gamblers; the figures for each of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The actual only real other gambling enterprises that showed gains besides Revel had been Borgata, up 19 percent, and Resorts Casino Hotel, having a 6 % jump when compared with year that is last.
Holiday Helpers
Helping the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more visitors stopped at the given information centers that surround the Atlantic City Convention and Visitors Authority.
And despite the decision for those willing to wager, it would appear that at final Atlantic City’s efforts to mimic what has worked for years in nevada namely, non-gaming draws like headliners, retail and fancy restaurants may be working; a sold-out performance by pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.
‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ stated Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room nights and $64 million in convention ancillary spending into the coffers of hotels, casinos and retail.
Of course, while one month that is good good, for a property like Revel that has been plagued with bad figures since it opened simply 15 months ago, an ongoing winning streak will probably be necessary to convince investors that the worst is finished. To that end, Hartmann says there could be more of the promotions that are incredibly creative after Labor Day.
‘We’re reasonably confident that we could keep the marketplace share figures,’ Hartmann said, hedging his wagers.
The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new interim that is( CEO in Hartmann. He says the basic strategy is to re-position the casino from ‘luxury’ to more of an ‘everyman’ variety of home.
‘we have been profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann said.
Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup
Two patrons because of the same title each took home $1 million following an Ohio casino mistake
As soon as the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday evening, your house was loaded. The drawing was televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the winning title and said:
‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’
You Win! No, Wait, YOU Win!
It was the moment of a life time for Kevin Lewis, who had been in attendance that night. He was there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the crowd that is adoring.
And that’s about when the casino recognized that they had a major problem on their arms.
Kevin Lewis, as it turns out, isn’t precisely a rare name. And while one Kevin Lewis had been in the audience at the casino, another one was watching on tv, waiting to see if he’d win the drawing. And it was the Kevin Lewis at home who was the real winner not the one at the casino as it turned out.
Once the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on how to proceed. There were undoubtedly plenty of possibilities to them: only the rightful winner ‘deserved’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or very little.
But the Horseshoe chose to simply take another approach. Rather than make the guys concern yourself with which one could ultimately receive the prize, they merely awarded two million dollar rewards instead: anyone to each Kevin Lewis who had taken part in the contest.
‘This was our blunder,’ said casino general manager Kevin Kline in a declaration. ‘So in keeping with our commitment to do the thing that is right our guests, Horseshoe awarded a $1 million prize every single associated more chilli slot machine youtube with the males.’
The ‘correct’ Kevin Lewis hasn’t had comment that is much the problem, and his prize cash was never ever actually in question. But the Lewis who showed up at the casino that night is grateful that luck ended up being on his part.
‘When I heard my title I stated, ‘God finally provided me with a big victory,” Lewis told regional television station WCPO. He later attributed his win to simply ‘being in the right place at the best time.’
Six Degrees of Separation
Incredibly, the two winners have a lot in keeping. Not just do they share a title and play at the same casino, nevertheless they both live within the city of Cincinnati, are both within their 50s, and are both engaged to be married making the mix-up even more bizarre.
Certainly one of the principle reasons for a casino being therefore generous in a situation such as that one is obviously to generate some good PR, additionally the Horseshoe could be the big champion on that account. On social networking internet sites like Facebook, the Horseshoe’s page is inundated with messages praising their choice, with most clients seeing it as a classy move by way of a business that ended up being under no responsibility to give away the additional money.
Caesars Entertainment Misses A place in Macau
There won’t be any Caesars Entertainment casinos in Macau
The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the property, and it should officially change hands by the end of the entire year.
The questions that are big, why?
No License to Deal
it may revolve around Caesars’ cap ability to secure a gaming license; or lack thereof.
The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf program, hoping to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the past decade. Nonetheless, it had been not to be, as well as in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and another they’re nevertheless spending for. Caesars had been even offered a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.
The problem lies in the fact that the Macau government has cut off issuing any gaming that is additional beyond the prevailing six concessions and sub-concessions, so Caesars type of shot themselves into the base by not using the Wynn deal once they could. Never having themselves submitted a credit card applicatoin back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times doesn’t have second possibility to enter probably the most profitable gambling region on the planet now; an unfortunate truth for a company that holds the highest long-term financial obligation load of any casino conglomerate nowadays: a whopping $23.7 billion.
Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.
Internal Rebranding
Caesars happens to be busy doing some major business that is internal: it’s spinning off its nevada Planet Hollywood casino, its interactive gaming company (the company’s WSOP-branded online poker is next in line to introduce in Nevada) and a planned Baltimore casino in to a separate company that are going to be majority-owned by the moms and dad.
Clearly, buying and attempting to sell property for a profit is additionally not just one of Caesars’ decision-making skills that are best either; the business took a $101 million write-down on the land, which they had called Caesars Golf, once they wear it the market last year, and even that leaves them $40 million in debt, by our calculations, following the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to pay their debt down.
