Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel


Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Even Revel’s Facebook web page bears their brand new slogan: Gamblers Wanted

Oahu is the first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every-where within Revel Casino-Hotel.

New Campaign Working

Using its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front for the casino Revel has apparently managed to make it clear that their former no-smoking, chi-chi attitude is out with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.

‘I think the July outcomes clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the figures for every one of the beleaguered gambling city’s casinos continued to freefall, with a nearly 4 percent fall in comparison to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other gambling enterprises that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 percent jump compared to last 12 months.

Holiday Helpers

Helping the July figures, evidently, was the July Fourth holiday tourist influx. Officials say there was an almost 7 percent rise in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more site visitors stopped at the information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those prepared to wager, it appears that at last Atlantic City’s efforts to mimic exactly what has worked for years in Las Vegas namely, non-gaming draws like headliners, retail and fancy restaurants are working; a performance that is sold-out pop songstress Beyonce and also the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There is no doubt that special events in Atlantic City are a major draw for tourists,’ said Jeffrey Vasser, president of this Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while putting 40,772 room nights and $64 million in meeting spending that is ancillary the coffers of hotels, casinos and retail.

Of course, while one good month is nice, for a property like Revel that’s been plagued with bad numbers since it launched just 15 months ago, an ongoing winning streak will probably be required to convince investors that the worst is over. To that end, Hartmann says there will be more of these promotions that are incredibly creative after Labor Day.

‘We’re reasonably confident that we are able to keep the marketplace share figures,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode following a Chapter 11 bankruptcy filing this Spring, from which it emerged with brand new ownership and a new (interim) CEO in Hartmann. He says the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ kind of property.

‘We are profoundly grateful that many Atlantic City gamblers are giving us a chance that is second’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons using the name that is same took home $1 million following an Ohio casino mistake

If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers on a Saturday evening, your house was packed. The drawing ended up being televised and plenty of local media were on hand to get a glimpse of the champion. The announcer drew the winning title and said:

‘Our next millionaire from Cincinnati is Kevin Lewis that is:!’

You Profit! No, Wait, YOU Win!

It absolutely was the moment of the lifetime for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to celebrate, gathering the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino understood they’d a problem that is major their hands.

Kevin Lewis, as it turns out, isn’t precisely a name that is rare. And while one Kevin Lewis ended up being within the audience at the casino, another one had been watching on tv, waiting to see if he’d win the drawing. And because it proved, it absolutely was the Kevin Lewis at home who was the real winner not the one at the casino.

Once the presenters realized that they had been awarding the prize to the wrong man, they conferred with casino officials in order to create a decision on how to handle it. There were undoubtedly plenty of options available to them: only the winner that is rightful’ the cash, and many such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe chose to simply take another approach. Rather than make the men worry about which one could ultimately receive the prize, they merely awarded two million dollar awards alternatively: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a declaration. ‘So in keeping with our dedication to perform some right thing for our guests, Horseshoe awarded a $1 million prize every single of this men.’

The ‘correct’ Kevin Lewis hasn’t had much comment on the specific situation, and his prize money was never ever actually in question. But the Lewis who showed up during the casino that night is grateful that luck was on their side.

‘When I heard my title we stated, ‘God finally gave me a win that is big” Lewis told local television station WCPO. He later attributed their win to simply ‘being within the right place at the right time.’

Six Degrees of Separation

Incredibly, the two winners have a lot in keeping. Not only do they share a title and play at the casino that is same nevertheless they both live in the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

One of the royal vegas principle reasons for a casino being therefore generous in a situation such as this 1 is obviously to generate the right PR, while the Horseshoe may be the big champion on that account. The Horseshoe’s page has been flooded with messages praising their decision, with most customers seeing it as a classy move by a business that was under no obligation to give out the additional money on social media sites like Facebook.

Caesars Entertainment Misses A place in Macau

There won’t be any Caesars Entertainment casinos in Macau

The most lucrative gaming destination in the world Caesars Entertainment Inc. sold off its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week in what may have seemed like an odd move for a huge casino conglomerate that is one of the few without presence in Macau. a developer that is asian paid $438 million for the home, and it should officially change hands by the end of the year.

The big questions is, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or absence thereof.

The casino giant purchased the course area back in 2007, for $578 million, then called the Macau Golf course, expecting to turn it into another casino-hotel complex like rivals Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Global have all done so successfully in the decade that is past. Nevertheless, it had been perhaps not become, plus in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and another they have been still paying for. Caesars had been also offered a Wynn Resorts sub-concession back 2006, but nixed the opportunity; a move that has been obviously a bad one looking back, Loveman admits.

The problem is based on the reality that the Macau federal government has cut off issuing any additional video gaming licenses beyond the present six concessions and sub-concessions, so Caesars form of shot on their own within the foot by not taking the Wynn deal if they could. Never having themselves presented an application right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment during those times has no 2nd chance to enter into the absolute most profitable gambling region in the world now; an unfortunate truth for a company that carries the highest long-term debt load of any casino conglomerate out there: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite time now; the Chinese Administrative that is special District in $38 billion in 2012, beating Las vegas, nevada six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars happens to be busy doing some major business that is internal: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded on line poker is next in line to introduce in Nevada) and a fully planned Baltimore casino in to a separate company that are majority-owned by the moms and dad.

Clearly, buying and attempting to sell property for the profit is additionally not merely one of Caesars’ best decision-making abilities either; the company took a $101 million write-down on the land, which they had called Caesars Golf, if they wear it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, after the sale. Caesars says they anticipate to the anticipated $420 million in proceeds from the sale to pay their debt down.

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